Mitsubishi Motors

The story of Mitsubishi Motors is a tale of technological courage, industrial diversification, and the ability to constantly reinvent itself. What is known today as a global automaker has its deep roots in one of Japan's most powerful conglomerates.

The maritime roots and the first car (1870–1917)

It all began in 1870 when Yataro Iwasaki founded a shipping company. The logo with the three diamonds, recognized worldwide today, symbolized reliability and quality from the very beginning. But it wasn't until 1917 that Mitsubishi Shipbuilding Co. ventured into land-based mobility. With the Model A, the company created Japan's first mass-produced automobile. It was a luxury sedan, of which only 22 were ever built, but it laid the foundation for an era of innovation.

Pioneers of all-wheel drive (1930s–1940s)

In the 1930s, Mitsubishi once again demonstrated foresight. While the world was still experimenting with simple rear-wheel drive, the company developed the PX33 in 1934. This prototype was the first Japanese passenger car with permanent all-wheel drive. The insights gained here regarding 4WD technology would define the brand's DNA decades later and make Mitsubishi the king of off-road tracks. After World War II, the company initially focused on commercial vehicles and three-wheeled cargo carts to support Japan's reconstruction.

The birth of the MMC (1960–1970)

With the economic boom of the 1960s, the demand for private cars increased. Mitsubishi responded with the Mitsubishi 500 , an affordable car for the masses. Its success was so great that in 1970 the automotive division was spun off from Mitsubishi Heavy Industries. The Mitsubishi Motors Corporation (MMC) was born. This independence enabled the company to enter into international partnerships, including with Chrysler, which paved the way for entry into the US market.

The Golden Years: Sport and Innovation (1980s–1990s)

The 1980s and 90s were marked by technological excellence. Mitsubishi introduced "Silent Shaft" technology for low-vibration engines and perfected turbocharging. Legends were born during this era: The Pajero revolutionized the SUV segment and dominated the Dakar Rally like no other vehicle (a total of 12 victories). At the same time, the Lancer Evolution became the epitome of rally racing on the road. With its highly advanced "Super All Wheel Control" all-wheel-drive system, Mitsubishi set new standards in driving dynamics.

Pioneers of electromobility (2000s–present)

While the automotive world was still debating alternative drive systems, Mitsubishi had already delivered: in 2009, the i-MiEV, the world's first mass-produced electric car, was launched. Just four years later, the Outlander PHEV followed, which is still considered a pioneer of plug-in hybrid SUVs. This innovative strength secured the brand a place in the strategic Renault-Nissan-Mitsubishi Alliance, where Mitsubishi now leverages its strengths in all-wheel drive and hybrid technology.